The Best Marketing Strategy Ever
Imported 17 days ago. See original article <object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/NcZ5cUP84vE&hl=en&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="never"></param><embed src="http://www.youtube.com/v/NcZ5cUP84vE&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="never" width="560" height="340"></embed></object>Sorry gang, the battery on my Flip died at the end!
What I didn't get to finish saying was:
"The people that work the hardest to demonstrate to people they CARE will be the most likely to win" and of course to tell you to "Have a wonderful, wonderful, wonderful, Tues-day!"
I knew I'd dig Crush it because I'm a big Gary V fan. What I underestimated was the impact reading it would have on my team.
The book inspires you to relentlessly chase your passion, to be authentic and to leverage social media to build your brand.
One of the best money shots in the entire book:
Chapter 9
"The Greatest Marketing Strategy In The World"
CARE
I'll let you read it for Gary's insight on the subject.
Here are mine:
Many companies are trying to understand how to leverage social networks to market their brand. We get asked 50 times a day how do you get a Return On Investment in this social media. The answer is simple, make a Real Online Investment in demonstrating to your costumer that you care.
How do you do that?
Show them they are worth your time by investing it in getting to know them.
Be curious and ask questions about who they are and what's important to then.
Go out of your way to GIVE first to them.
Be eager to find a way to add value to that moment of their life.
Most importantly when they reward you with their attention make sure they know you appreciate it.
What will you
TRUST
Honest feedback
Ideas
Solutions
Loyal fans who will tell and spread your story.
That is the ROI.
Who do you think does a good job at this?
What brands do you think set the example?
Tell us your stories!
